Go to Market - Growth & Scaling
Problem
The teams have worked for many months. The product or new features have been developed and launched and yet time and again companies hear their internal and external stakeholders report that the product is just not meeting expectations.
“Why are we not achieving our sales and revenue targets ?”
“What are we missing in our end to end solution to enable us to exceed expectations and hit our targets”
For many leadership teams this is THE challenging question, which often arises on the back of months of investment and resource focus on a new product, a new release or a new module intended to drive new revenue streams.
Given the time and effort invested its often a challenging discussion. Multiple stakeholders may be coming from a position of defence rather than an open and objective assessment of the challenges to date and the opportunities to overcome those challenges.
Based on over 20 years of hands on technology product and proposition leadership, we help businesses to build innovative and scalable whole solutions and propositions.
Our Go-To-Market Whole Solution Assessment offers companies a means to diagnose, identify and execute to overcome barriers and blockers in achieving their go to market potential.
Key Benefits
An independent & objective assessment of the issues impeding your teams abilities to realise their revenue and market goals
Remediate and re-energise your Go To Market plan with specific actions to hit targets and goals
Realise product and revenue targets with an integrated & whole solution approach to launch and deployment
How it Works
Review and assessment of the ‘as is’ state of the Go to Market plan including business case, target customer, targeted value proposition, competitive differentiation, pricing, positioning and launch plans and activities
Quantitative assessment of gaps and blockers to plan
Structured interviews with key internal and external stakeholder to assess root cause issues across narrative, differentiation, sales & delivery
Service Deliverables
Go To Market – issues and risks assessment report
Recommended remediation plan with specific targeted actions across stakeholder groups
Execution support to provide objective focus on Go To Market improvements and revenue plan recovery